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Got it Edition CA NY Open US News navigation US News US News Metro Long Island Politics World News US News Metro Long Island Politics World News Search Search US News Malt liquor company offers $1M for proof that Bigfoot exists By Kalohe Danbara and David DeTurris Published Sep. 21, 2026, 7:00 a.m. ET See more of our coverage in your search results. Add The New York Post on Google An alcoholic soft drink company claimed it will pay a $1 million “Bigfoot Bounty” prize to anyone who can provide mountains of concrete evidence for the existence of the elusive cryptid . Hard Mountain Dew announced, apparently half-seriously, that it’s looking for “irrefutable” evidence of the creature in a recent press release, but if — and only if — Sasquatch hunters can meet the contest’s “rigorous” standards, including a “photobomb” picture of the beast. Four cans of Hard Mtn Dew, in Baja Blast, Code Red, Livewire and zero sugar flavors. Hard Mountain Dew Cryptozoologists are expected to turn in a whole host of forensic evidence of the mysterious monster to be judged by “Bigfoot expert” Bryce Johnson, the company said. Hard Mountain Dew requires contestants to have footprints, handprints and a tuft of hair of the creature. Additionally, audio and photographic evidence is required to have a shot at the million-dollar prize. Explore More Fashion victim in fur suit sparks Bigfoot panic in small Maine town: ‘Very convincing’ NY Bigfoot sighting of ‘Syracuse Figure’ may have gross NSFW explanation: ‘Inhuman’ Cornell shuts down claims of ‘60% Neanderthal’ NY Bigfoot, setting off fuming Sasquatch hunter The contest, which requires contenders to be at least 21-years-old, runs until Nov. 30, Hard Mountain Dew said, claiming that the contest is “timed to peak Bigfoot sighting season” as the weather becomes milder. “As temperatures cool, more adventurists head outdoors, while increased wildlife activity and soft, moisture-rich ground create ideal conditions for spotting and preserving tracks of Bigfoot,” the company said. Contestants must provide footprints, handprints, hair, and a photo of Bigfoot photobombing them to win. Those who fall short of the contest’s high standards, but still have some decent evidence of the creature, will still receive a cash prize equivalent to a pack of Hard Mountain Dew, according to the company. “Even if no one claims the full Bigfoot Bounty, the brand is proving it had the guts to put real money behind the myth,” Hard Mountain Dew said. Filed under bigfoot contests money Monsters 9/21/26 Read Next CNN, MS NOW and Politico announce First Amendment suit aft... Trending Now in US News This story has been shared 28,861 times. 28,861 Tourists stranded on isolated beach after trying to snap ‘dramatic’ photo This story has been shared 27,156 times. 27,156 Moment California mall menace is zapped with Taser before face planting and breaking his neck This story has been shared 26,873 times. 26,873 Woke NYT, 1619 Project writer deliberately sent daughter to troubled schools as a ‘sacrifice’ — and it backfired This story has been shared 12,486 times. 12,486 Rep. 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https://nypost.com/2026/09/21/us-news/hard-mountain-dew-offers-1m-for-proof-that-bigfoot-exists/
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